Which of these Instagram photo posts has the most likes?
We recently sat down with Instagram’s Chief Marketing Officer, Joe Weisberg, to discuss Instagram’s photo content strategy, how the platform has grown to over 50 million monthly active users, and what it takes to be successful in the business.
“It’s not that Instagram is the only place where you can be a star,” Weisburg told Polygon.
“We also have a lot of Instagram-like brands like Facebook, and we’re in a position to partner with them in the same way we’re doing with Facebook.
They’re looking to expand, they’re looking for new audiences, they want to have more exposure, and they’re going to be the ones with more success.”
As part of the partnership with Facebook, Instagram now has an ad network and more than 1,300 brands, with brands including Nike, Samsung, and Samsung’s own brands, including Galaxy, Galaxy Note, and Galaxy Note Edge.
These brands are all looking to engage with Instagram users and share their content on Instagram, and Instagram has been working with them to improve their content.
“We’ve been working to improve our brand experience for a long time,” Weisfeld said.
“The reason that we’ve been able to do that is that our content is very compelling to users.
When they see our content, they go and go and they share it with friends, and then they share that with their followers.
We’ve had some great experiences with that.”
It’s an industry that’s seen an uptick in competition in the last few years, with companies like Instagram and Facebook competing for Instagram’s users and advertisers, as well as Instagram’s brand audience.
Instagram’s content is also getting more sophisticated, with more photo filters and editing tools.
“Instagram is a very powerful platform,” Weishberg said.
“[Instagram’s] built in tools for people to use, and it’s a platform that has a very rich ecosystem.
We don’t just want to take our customers to Instagram.
We want to be a part of that ecosystem.
And so for us, that’s our focus.”
It sounds like Instagram has taken its platform strategy to a whole new level, with its strategy for targeting advertisers.
“I think Instagram has done a great job of trying to target advertisers in a way that’s very targeted,” Weistberg said, adding that the company’s advertisers are “quite diverse.”
“We think that’s one of the best parts of Instagram: that it’s very easy to reach out to a broad audience.”
In addition to targeting its advertisers, Instagram is also working with brands to reach them through its platform.
“There’s a lot more opportunity for us to work with our brand partners and our brand community on brands, and brands that we know have a very high reach on Instagram,” Weislberg said of the Instagram platform.
“As a brand, we want to see them as a customer,” he continued.
“They want to connect with their brand on Instagram and share with us, and see if they like it, or if they don’t.
We have a really good relationship with brands.”
Instagram has also seen success with its Instagram Discover and Photo Moments features, which allow users to share photos and videos that they took with their phone, and the company has partnered with companies to make these features available to other users.
“They’re all really cool,” Weismansaid of these features.
“You can have a great experience when you post it with your phone and it makes it very easy for your friends to see it.
There’s a ton of opportunities for us in the world of mobile advertising.
We’re going after that and making it easy for our users to do so.”
As a company, Instagram does not disclose the number of users that are signed up for its platform, but Weisbrings said that the platform is active over 50% of Instagram’s active users.
“It’s certainly an active, vibrant, and engaged community,” Weissberg said when asked how many Instagram users are on the platform.
“[Facebook] has a bigger user base than Instagram, but I think we’re still very much at the beginning of this conversation.
We see a lot growth in that.”
As Instagram continues to expand its platform with new tools, Weisborn says that Instagram has “not been a constant, but it’s been a steady growth, and one that we’re very excited about.”
Weisber also emphasized that Instagram’s focus is on providing the most user-friendly experience possible, and he said that it has a “very high bar to meet.”
“We’re very mindful of the fact that we want our users as much as we can to be happy with the experience we’re giving them,” Weisi said.
“There’s no magic wand for the right photo, but the tools are there to help them do that.”